Our digital literacy component this week was about when companies track your online activity for advertising purposes. When youre online, companies track your searches online to see what ads you might be attracted to. They are basically getting you to buy stuff based on your preferences and likes.
Tracking is what companies do to find out whatyou like and search. A target is when companies tailor content to you based on the info they collected. A person's demography is common categories such as gender, age, race, etc. Cookies are what companies use sometimes to access your passwords and other information.
Some benefits to computer trackingr is that it saves time, its efficent, it limits your search results, and its personalized to your interests. Some risks, however, is that it can be a trap for a virus if you click on it, it can give you results based on stereotypes, the ad you click on might not be a real website, and it limits search results.
Our 2.0 tool this week was Mixbook. I liked this website because you can make your own book. I was familir with this website, so I didnt have any problems trying to do what I wanted. One positive thing about Mixbook was that it allows you to make a book even if you dont want to publish and buy the book. One disadvantage to the website is that you cnt personally customize things to the fullest extent. You are given layouts and backgrounds but you cant create your own.
http://heraffiliate.com/2012/09/mix-book-affiliate-program-photo-book-affiliate-program/
|My week has been overall, a good week. Ive been having a good day, and hopefully it stays that way!
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